A trusted digital transformation partner for every era
One of the most inspiring things about working with the same company over multiple decades is strategizing and innovating to meet the changing needs of the market and embrace new technologies.
One of our direct-to-consumer clients operates in more than 80 countries, offering over 500 products across wellness, beauty, personal care, home care, and household goods. China is by far its largest market globally; the company is present in 31 provinces and growing.
iSoftStone has supported the Chinese arm of that company since 2013, providing end-to-end technology consulting services for every stage of its digital transformation. Together, we’ve journeyed from shoring up the company’s IT foundations and building out its first e-commerce omnichannel capabilities all the way through to creating data-driven operations, agentic AI, and enterprise AI solutions. And we’re still innovating together, ready to step into the future of intelligent transformation.
Let’s take a closer look.
2013: Foundational IT and digitization
When we began working together, our client needed agile operations and reusable, scalable digital capabilities. We worked with the company’s team to establish core IT infrastructure, plus new e-commerce and data platforms and front-end applications.
iSoftStone’s experts implemented an adaptable middleware data platform that busted data silos by consolidating multiple sources and catering to the demands of multiple downstream systems. Then we embarked on an end-to-end optimization program that improved customer experience at every touchpoint from sales through delivery and service.
Our partnership with our client on its omnichannel integration resulted in online sales growing from 46% of the company’s business to an incredible 98%. And it established what would later become the foundation for the company’s social commerce business.
2017: Digital marketing tools and online community
Wellness is our client’s top product category. With social commerce starting to emerge as a sales channel in China, the company wanted to provide direct sellers and customers with a more convenient way to access community resources and engage with its wellness-related social content. Together, we developed digital marketing tools that strengthened user engagement, supported community growth, and simplified content management.
The all-in-one content solution we created covered multi-channel distribution, content tagging, and metadata management. We included the right data analytics to underpin it all and ensured the architecture was scalable and sustainable.
Sellers could swiftly download and share content through preferred social channels like WeChat, China’s top social media platform. Gamified tasks, dashboards, and embedded activities kept them engaged and motivated, helping drive the adoption of community engagement programs and social commerce. The solution helped generate tens of millions of dollars in revenue, pushing sales to new heights nationwide.
2021: Data-driven operations
After the success of 2017, we went on to design, develop, and deploy what became the core app for the company’s direct sellers.
In one mobile-friendly digital space, the app brought together content sharing, commerce, business and performance dashboards, and training for every product vertical. And it included the data-driven capabilities to enable more accurate engagement between sellers and their customers.
For the first time, sellers gained full, transparent access to their customer behavior data and their content performance data. They could track conversion rates and identify follow-up opportunities and they now had the ability to engage high-potential customers directly.
For the first time, seller success and superior customer experience went hand in glove, and a friendly UX with a quick access menu for an individual seller’s most-used features ensured sustained adoption.
2024: Agentic AI & enterprise AI transformation
Eager to embrace the era of AI, our client launched an internal AI Foundation Project to establish enterprise-level AI capabilities throughout the business and ensure robust organizational support for future AI use cases.
Our engineers worked with the project team to identify initial opportunities, then we provided the required enterprise AI solution design, AI platform implementation, and AI application development to make those plans a reality.
We integrated AI assistants, agents, and tools (built partly with NVIDIA NIM and NVIDIA AI Enterprise) into job functions across the business to automate routine, repetitive tasks, support employees’ skill sets and augment the way they worked.
Examples of agentic AI use included:
- Finance: Contract Review; Financial Analysis
- Manufacturing: Security Report; Defect Detection
- Customer Service: Training; Digital Assistant
- Marketing: Marketing Insights; Content Generation
- IT: System Maintenance; Testing
- HR: Onboarding; Resume Screening
With the AI Foundations Project a success, the company decided to make a true strategic shift to AI-first computing. Its team wanted the ability to develop their own AI applications and tools, keep their data in-house, and better manage costs.
We used iSoftStone’s Merak AI infrastructure for enterprise solution to make it all happen and built out the scalable, secure AI infrastructure the technology team needed to be nimble and dynamic with evolving technologies.
2025 and beyond: AI infrastructure & our joint AI laboratory
In 2025, we proudly partnered with our client to create a joint AI laboratory. This is a dedicated space where we explore innovative applications for AI capabilities in enterprise and accelerate the company’s AI-first transformation based on the findings.
Our initial research together has focused on the best uses of AI robotic dogs, digital productivity in the AI era, and stress-testing the thesis that AI can execute an entire business function under a one-person “super-employee” team.
And we’re just getting started.
Innovating into the future, together
We’re privileged to have been right by our client’s side through some of the most pivotal moments in twenty-first-century technology to date. Wherever the AI revolution leads us, and whatever is next for enterprise technologies, we’ll continue to be there as a trusted digital transformation partner.
