Hello Cloudinary, goodbye outdated DAM
An omnichannel retailer approached us concerned about the lags, low-performance scores, and poor customer experience on their e-commerce site. We migrated them to Cloudinary, delivering bandwidth optimization, superior asset compression, and automatic image sharing.
Lags, bloat & poor customer experiences
Sometimes, you know when to upgrade.
This popular omnichannel retailer sells thousands of SKUs on their slick e-commerce site, with each SKU displaying an average of 10 images. But behind the scenes, before migrating to Cloudinary, the site was fed by an older, clunky, outdated DAM. There was no automatic file transformation. Sharing images between teams was a multi-step process. Asset discovery was a chore.
While this made things time-consuming for business users, there were external consequences too. The e-commerce site had poor performance scores. Customers experienced lags caused by unoptimized assets and the DAM’s low bandwidth. And lags meant lost conversions.
Cloudinary was the ideal fit for our client’s needs. Lighter assets and AI-driven metadata improved customer experience, and a modern DAM streamlined operations and removed bottlenecks for business users.
James van Leuven, Sr. Director of AI & Content Services | iSoftStone, Inc.
Why Cloudinary was right for our client
Named a Gartner Magic Quadrant Visionary in 2025, Cloudinary is justly recognized for its optimized global content delivery, with benefits like fast-load times, automatic size and quality adjustments, and real-time editing.
Cloudinary’s prebuilt connectors for third-party platforms such as PIMs, CMSs, project management solutions, and digital commerce systems make it a natural fit for retail. With custom integrations possible in days, rather than months, it was a savvy, cost-effective choice for our client.
Our API-first strategy and experience with many of Cloudinary’s key technology partners made iSoftStone the natural partner to help.
Cloudinary makes a positive impact
After migrating to Cloudinary, our client saw an average 30% decrease in the size of stored assets. With automatic compression and optimization with WebP formatting, low bandwidth is a thing of the past. High-quality images are delivered effortlessly.
The content operations teams enjoy improved asset discovery thanks to Cloudinary’s advanced search capabilities and automatic metadata enrichment. Even better, AI-powered metadata enrichment ensures that the alt text on every asset complies with WCAG 2.1 as standard. Every image on the e-commerce site is truly accessible to every customer.
And, of course, images are automatically available to other business teams, including store merchandizers, exactly in the format they need them, when they need them.
