In search of a DAM with AI-powered moderation
A leading fashion retailer came to us looking for the right image and video platform to support a cutting-edge AI-powered hub for user-generated content (UCG) and social commerce. Our Cloudinary experts helped them deliver on that AI vision — and achieve their goal of an 80% reduction in creator management time.
Why AI moderation is vital for user-generated content
UGC converts because it’s authentic. It can lift social media conversion rates by up to 126%. That’s why brands everywhere are working just as hard to scale collaborations with micro-influencers as they are to land celebrity endorsements.
But it turns out the hardest part isn’t creator relations. It’s governing all the user-generated content without creating a bottleneck. Every single asset requires review and approval. Then there’s metadata enrichment, organization, and findability.
To handle it all, a brand’s DAM must be capable of functioning on a massive scale.
AI content moderation realized through Cloudinary
Vital to the retailer’s vision for the AI-powered hub was that thousands of influencers could upload video and photos simultaneously. All those assets would still need brand approval, enriched metadata, organized storage, and a review workflow that could keep pace. In short, the team needed automation and AI so they could scale moderation without increasing headcount.
We built that storage solution and workflow with Cloudinary, making use of its native AI-powered moderation, complete with human overrides where appropriate. Automatic metadata enrichment means that new assets are fully searchable from the moment they land in the DAM.
Implementing Cloudinary resulted in rich, authentic content at scale, delivered faster than any brand-controlled asset. It was the missing piece.
Sicheng Peng, Head of Delivery, Retail Services | iSoftStone
Managing content creators 5x faster thanks to iSoftStone & Cloudinary
Our client’s dream hub for content creators became a successful reality. Cloudinary delivered an impressive 90% time saving on basic asset management, leading to even bigger results as those savings compounded.
The overall time to manage creators? Slashed by 80%. The team is now moving five times faster and scaling their creator programs at an unprecedented rate, all while still enforcing brand standards to the highest level.
Moderation volumes are managed effortlessly. Incoming assets are optimized, organized, and easily findable. Referencing or reusing a previous influencer campaign is a breeze.
And for the content creators on the other side? No more boring bottlenecks. Smoother collaboration, clear feedback, and speedy approvals.
As with all the best social media collabs, it’s a win-win.
