Roadmap and disclosure tool​

The problem​

The C+E Marketing Team releases various Product and Service announcements throughout the year, and these announcements have different execution times based on product cycles. The messaging around these announcements was inconsistent due to the different number of teams involved and the various means of planning across product marketing. This led to high overhead, inconsistent quality in communicationinefficient execution, and was having an impact on the customer’s experience.​

The solution

iSoftStone built a web portal which became the single source of truth for all product and service announcements coming out of C+E Marketing. This portal facilitates and drives consistent and repeatable release/disclosure processes to support an increasingly rapid release world. It also provides a framework to facilitate marketing programming and release readiness for field and partner customers.

Key impacts.

Single source of truth across marketing team for customer-facing messaging.​

Demonstrates thought leadership and providing consultation or insight.

Drives marketing teams to focus on the right priority for the greatest impact across releases.​

Demonstrates work meeting certification or compliance requirements.

Established SLAs around uptime and performance ensuring the highest level of customer impact.​

Young African American woman standing with her arms crossed with a pleasant smile.

We’re here to help.

If you have any questions about this project or would like to know more about iSoftStone’s accessibility practice, please contact us so we can schedule a time to meet.

Man and woman meeting in a bright and modern office. Whiteboard with writing and sticky notes is behind them.

Engage your digital transformation.

The right technology partner gets you where your customers expect you to be.

Contact us