The problem
The C+E Marketing Team releases various Product and Service announcements throughout the year, and these announcements have different execution times based on product cycles. The messaging around these announcements was inconsistent due to the different number of teams involved and the various means of planning across product marketing. This led to high overhead, inconsistent quality in communication, inefficient execution, and was having an impact on the customer’s experience.
The solution
iSoftStone built a web portal which became the single source of truth for all product and service announcements coming out of C+E Marketing. This portal facilitates and drives consistent and repeatable release/disclosure processes to support an increasingly rapid release world. It also provides a framework to facilitate marketing programming and release readiness for field and partner customers.
