Brand Identity for a global cosmetics retailer is more than about appearance, it’s the core of a business philosophy reflected in every decision every day.
iSoftStone and Nuxeo’s leading Digital Asset Management solution helped a global cosmetics retailer implement a new DAM and automate core business workflows on the Nuxeo platform by managing the end-to-end business processes necessary to bring branded, shelf-ready products to market on global scale.
The global cosmetics retailer needs to trace asset approvals from multiple groups as well as individuals, often geographically dispersed. In addition, revisions to any one asset often affects others and these packages need to be re-approved on any changes to maintain consistency of brand and message. The company was managing these approvals manually via group emails and manual reminders, often leading to miscommunications and delays.
iSoftStone analyzed the complex approval process and leveraged Nuxeo’s Digital Asset Management platform along with its Workflow Engine to create automated, fully auditable flows and tasks for its global marketing and creative brand teams. These workflow tasks could be assigned, reassigned, approved or rejected, all within a UI-friendly but auditable platform that ensures consistent brand management even across multiple approval cycles. Moreover, iSoftStone added seamless integration to creativity tools such as aRender and Adobe CC to allow for integrated asset management.
Automation helps to follow established business processes and provides for a built-in tracking mechanism for work-in-process tasks. This introduces consistency and tracking.
Advanced searching and filtering allows asset discovery and reuse reducing both turnaround times as well as expensive new asset creation.
Nuxeo’s advanced workflow engine allows easy adaptation to remain flexible to corporate changes, without IT involvement, thereby reducing lifecycle costs typically associated with complex automation. A centralized, managed asset repository now allows global teams to work with consistent processes and get what they need to localize content and promote brand identity on a global scale.