Content Services Platforms bridge content silos at cloud scale and open the door to powerful new Artificial Intelligence technologies that return tangible business value
Content solutions allow an unfettered creative and collaboration flow across all internal stakeholders, agencies or other relevant 3rd parties to generate approved and compliant content that serves the business objective. Modern CSP tools have intelligent automation, integration with current processes, integration with other tools/systems and introduce consistency across the enterprise, throughout the content lifecycle. This capability will reduce go to market timeframes, reduce overhead/management costs and accelerate business value.
Incorporate the High-level use cases include
- Digital Asset Management (DAM)
- Media Asset Management (MAM)
- Enterprise Content Management (ECM)
So what is CSP?
Creative Flow
Untethered creative flow, integrated with existing tools such as Adobe Creative Cloud
Creative collaboration across teams with the ability to have multiple revisions and annotations for multiple content types including video
Reduce the need to spend time on renditions or conversions to support a growing complexity of channels including social media and other new platforms
Manage assets
Manage existing and new content types (video, social media)
Leverage advanced Artificial Intelligence (AI) to enhance meta data (e.g. detect faces or emotions via Google Vision) creating richer meta data
Intelligent rules-based workflows enable automation as well as alignment to business processes
Support copyright management, rights management, storage policies (e.g. retention periods)
Create experiences
Configurable search or browse
Big Data Analytics – who downloaded, viewed and how an asset performed
Bridge across content silos through in place content ingestion
Render channel appropriate (fit, crop, watermark) renditions that work across desktop, smartphones, tablets, print, interactive store windows, wearables etc.)
Deliver quickly to any end point: Ad networks, social media, web content management
Content Services Platform Solution
Complete data model
Describe your assets with the industry’s most flexible data model
Connectivity model
Manage all your content in place
Maximum performance
Employs leading-edge technologies to ensure hyper-scability
Cloud native architecture
Cloud, on-premises or hybrid deployments made easy
Manage all content types
The only platform that can effectively manage both traditional content and digital assets
Modern enterprise platform
Move beyond departmental ECM with a true digital platform for all your information assets
Rapid application assembly
Build even the most complex application quickly with our intuitive design interface
Use Case: DAM
Digital Asset Management
A major retailer wants to launch a consumer brand with attractive new packaging that combines several asset types including images, promotional language, product labels and bar code/UPC information. Because the product also contains alcohol used in the manufacture, the product label must also meet regulatory demands of each country. Use workflow and automated task routing to create, approve and route each component for final assembly of the finished goods packaging.
Use Case: MAM
Media Asset Management
A global religious organization wants to manage an extensive video library starting from original content creation, review/edit and approval prior to making it available for global distribution. The video content will be customized for each destination country adding country-specific sub titles when the video is shot in another language.
Use Case: ECM
Enterprise Content Management
A multi-national engineering company was hired to develop approved ready-to-build engineering design for a new Liquid Natural Gas plant. Engineers and designers working on the project must use specialized tools such as AutoCAD to create the designs that will include multiple renditions before creating the final ready-to-build version which is approved and only then submitted to the contractor for a build estimate. Since specialized contractors will be sourced internationally, drawings will be provided to geographically dispersed 3rd parties who have the appropriate permissions to view the document. Any access to a document is tracked and status available to the engineering project manager.
