A leading manufacturer and retailer of affordable women’s apparel and accessories wanted to reach customers digitally in a way that was fun, interactive, and directly linked to their business: “making women look great and feel good”.
They approached iSoftStone to create a fun interactive shopping experience that could also collect data and deliver analytics.
A Virtual Dressing Room Outside The Fitting Room
The company wanted an experience that would allow customers to virtually try on every apparel item in store while also offering a complete endless aisle. The technology behind this digital experience would connect to the company’s ecommerce and inventory systems, collect data, feed it to the central CMS dashboard, and display targeted advertising based on the analytics. iSoftStone formed a cross functional partnership of hardware and software designers and developers to make this idea a reality.
Fun And Interactive Customer Experiences
Based on proof of concept, client feedback is positive and indicates that the next phase of the project will yield the desired results including: increased sales and conversion rates, increased store visits and walk-ins, and analytics that provide valuable customer insights for the marketing and buying teams.