Case Studies

iSoftStone creates Digital Asset Management Solution Blueprint for Luxury Retailer

iSoftStone creates Digital Asset Management Solution Blueprint for Luxury Retailer

iSoftStone partnered with a major luxury retailer to assess current digital technologies and develop a custom roadmap to digitize their supply chain.

Our client managed it’s digital assets in multiple disparate file repositories and systems. They were looking for a robust system that could cohesively bring together their people, processes and data. Foundational to accomplishing this goal was the establishment of an enterprise digital asset management solution (DAM) to address existing business challenges and pain points. The client’s current state presented a number of challenges including issues with user experience, single source of truth, metadata and search and collaborations (including workflows, approvals and publishing). There were additional concerns around permissions, security of file repositories and scalability of their systems. This client engaged iSoftStone to create a solution blueprint for implementation of a DAM solution with enterprise capabilities.

Aligning stakeholders

We partnered with stakeholders (both creators and consumers) of digital assets across businesses, channels, geographies and media types. Stakeholders consisted of individuals working in creative services like photo, print, and digital, marketing, merchandising, product design and development, manufacturing, E-commerce, external partners and IT.

Understanding the current state

Through a series of small workshops with key stakeholders our team documented the current state of the organization including:

  1. Gathering and documenting current practices and painpoints
  2. Identifying common and business-specific processes
  3. Developing horizontal and vertical views of the current business
  4. Quantifying and prioritizing pain points
  5. Creating alignment with business areas and leadership

Developing the target state

With a clear understanding of the current business state, we designed a target state for the business, including:

  1. Developing business scenarios and use cases
  2. Documenting business requirements
  3. Identifying required IT capabilities

Similar to the current state approach, our team grouped common processes with enterprise capabilities and business-specific processes that required unique capabilities.

Creating the digital asset management solution blueprint

After documenting the current state and identifying the target state, our team developed a high-level solution blueprint with recommendations across people, processes and technologies. Our suggested approach was a phased design and implementation with an initial “lift-and-shift” application to quickly transition stakeholders from current systems to a single digital asset management platform. There were multiple subsequent phases to enable new capabilities and new users, as well as fully integrating with the client’s system landscape.

The refined solution blueprint addressed business, technical and commercial requirements and included:

  1. Current and target state documentation
  2. Vendor assessments, demos and evaluations
  3. Development of business and investment cases
  4. Structuring of functional proof of concepts
  5. Architectural and implementation design and framework
  6. Technical assessment
  7. Preliminary commercial terms and costs

Overall, we guided this client through the design and solution assessment, aided in the selection of a preferred vendor and facilitated the implementation of their new Enterprise DAM solution.